MERINO WOOL and its sustainability

love Kate embraces MERINO WOOL and its sustainability.  Merino wool is one of nature’s kindest fibres, and we LOVE kindness at love Kate.  Merino wool comes from sheep who are shorn (a short haircut - a one or a two) every year, so it’s renewable. Their wool grows back, year after year.  No waste, just a gentle simple cycle, mirroring the seasons, like nature intended.  When the day comes and you’re finally done with your love Kate Merino wool BEANIE, FINGERLESS GLOVE, SCARF or TURBAN, it’s fully biodegradable!  It breaks down naturally in soil, nourishing the earth instead of lingering like nasty synthetics do.  Isn’t that beautiful?  It's just fantastic.  Plus, Merino wool is naturally odour-resistant and breathable, so you don’t have to wash it as often as cotton or synthetics. That means less water and energy used over the life of your BEANIE, FINGERLESS GLOVE, SCARF or TURBAN.  Another win for the planet!  And if you’re worried about microplastics, good news: since Merino wool is all-natural, it won’t shed any tiny synthetic fibres into the waterways when you wash it.  Huge plus!  From thoughtful compositions (Merino wool and Pure Cashmere), classical styling and timeless, flattering colour palettes, at love Kate we’re focused on limiting the environmental footprint.  To sum up: Merino wool is a wise (save money, save time), fashion forward, planet-friendly choice. It’s renewable, gentle on the earth, and lasts for ages, making it as beautiful in its magical properties as it is to wear. 

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